—Case study · Reach and convert
How a global devices brand automated B2B lead qualification with an AI voice agent
Leads waited 24 to 48 hours for a first call. Now an AI agent calls within minutes, qualifies in Hinglish and writes to the CRM.
10,000+
outbound dials a day on average
100%
of calls synced to the CRM automatically
+33%
pickup rate, month 1 to month 2
+98%
qualified lead volume, month 1 to month 2
A global devices brand's B2B division in India was generating thousands of inbound leads, but a manual qualification process meant leads waited 24 to 48 hours for a first call. EvolvWorks deployed Priya, a bilingual AI voice agent that calls prospects within minutes, qualifies them on BANT in live Hinglish, and pushes every result straight into the CRM. In month 2, the pickup rate rose by a third, from 21.8% to 29.0%, and qualified lead volume grew 98%.
Problems with the traditional process
The brand's digital campaigns were generating thousands of inbound leads. The qualification process behind them was manual, slow and leaking revenue at every step.
| Problem | What it cost |
|---|---|
| Slow response | Leads waited 24 to 48 hours before first human contact. By then, buying intent had faded. |
| SDR bottleneck | Manual calling could not keep up with campaign volumes, and reps spent time on leads that were never going to buy. |
| No consistency | There was no standard qualification framework. Every SDR applied different criteria. |
| Zero CRM automation | Qualified data was entered by hand, causing errors and delays in the handoff to sales. |
Email and WhatsApp outreach was opened and read, but very few prospects replied. The brand needed a real conversation with every lead, quickly, at campaign scale.
The way we solve it
EvolvWorks deployed Priya, an AI-powered outbound SDR that speaks Hinglish, the mix of Hindi and English common in Indian business conversations. It is built on the Edesy platform using Google's Gemini Flash Live model.
- 01
Outbound call within minutes
Priya dials prospects from the brand's B2B database within minutes of lead entry, not hours.
- 02
BANT qualification in a single call
In a live Hinglish conversation, Priya captures budget, authority, need and timeline. Every connected call uses the same framework.
- 03
Automatic CRM push
Qualified leads reach the CRM with a scored record and a call summary. No manual entry, no human in the loop for qualification.
| Traditional process | With the AI voice agent | |
|---|---|---|
| Speed to first call | 24 to 48 hours | Within minutes of lead entry |
| Scale | Limited by SDR headcount | 10,000+ dials a day on average |
| Qualification | Criteria varied by SDR | One BANT framework on every connected call |
| CRM data | Entered by hand | 100% synced automatically |
Results from month 1
Month 1 (May 2026) set a working baseline: the agent was dialling at campaign scale, qualifying on BANT and syncing every call to the CRM, with a pickup rate of 21.8%. Month 2 (June 2026) built on it.
| Month 1 (May 2026) | Month 2 (June 2026) | Combined | |
|---|---|---|---|
| Share of total calls dialled | 34% | 66% | 100% |
| Share of total calls connected | 28% | 72% | 100% |
| Pickup rate | 21.8% | 29.0% | About 26.6% |
| Share of total BANT-qualified leads | 34% | 66% | 100% |
Shares are rounded to the nearest whole number.
| Measure | Result (May and June 2026) |
|---|---|
| Outbound reach | 10,000+ dials a day on average |
| Average pickup rate | About 26.6% |
| Lead conversion | About 0.4% of connected calls became BANT-verified leads |
| Pickup rate, month 1 to month 2 | Up 33% |
| Qualified lead volume, month 1 to month 2 | Up 98% |
| CRM sync | 100% of calls synced automatically |
| Cost | An estimated 85% lower than a traditional SDR model |
