—Insights

What we are learning, while we build it.

Notes from inside the work. No trend pieces.

Search stopped returning a list of links. Most brands are still optimising for one.

Speed-to-lead is not a sales problem. It is a coverage problem, and coverage is buildable.

Ten tools in the stack, rising acquisition cost, and nobody can say which one produced the deal.

Most brands buy videos. The ones that compound buy a community strategy that happens to use video.

The demo always works. The question is what happens in week six.

An agency hands you a report. The report is not the thing that grows the business.

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Bring us the problem behind the reading.

If one of these described your quarter, the discovery call is the fastest way to find out what it would take to fix.

Prashant Jain, FounderYour first call is with the founder.